: This created an "army" of accounts that bypassed traditional algorithm filters, making Tate unavoidable even for those who didn't follow him. Why the Shutdown Happened
The official reason given by the HU team was that the program had served its purpose and needed to be "revamped" due to the bans. However, the timing suggests several strategic motivations:
Despite the affiliate program ending and the major platform bans, Tate’s influence did not disappear overnight. The shutdown created a and a "martyr" narrative among his followers.
: By closing the program, Tate's team could distance the brand from the "pyramid scheme" accusations that often followed the affiliate model.