The "320K.txt" file refers to a leaked 2024 internal HYBE report containing highly critical and "malicious" commentary on K-pop artists from various agencies. The document, which prompted a public apology from HYBE leadership and a government audit, details strategies for "reverse viral" marketing and physical critiques of idols. Read more at Facebook (allkpop) .
The "320K.txt" file refers to a leaked 2024 internal HYBE report containing highly critical and "malicious" commentary on K-pop artists from various agencies. The document, which prompted a public apology from HYBE leadership and a government audit, details strategies for "reverse viral" marketing and physical critiques of idols. Read more at Facebook (allkpop) .