Recent data highlights both progress and enduring gaps for women over 40:
: Productions with gender-balanced crews and casts generate more than double the box-office revenue of projects that primarily hire men, signaling a strong business case for inclusion. Notable Projects and Actresses
: In 2026, industry trends emphasize "presence over youth," with a rise in mature models and actresses embracing real skin and fine lines rather than cosmetic fillers.
: While still underrepresented—only 6% of films featuring women over 40 mentioned menopause between 2009 and 2024—there is a massive audience appetite for realistic, non-stereotypical menopause stories.
Women In Film And ReFrame Launch The ‘Who To Watch - Forbes
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