930_3bdcc5f9_139445_{yoursubpublisherid} May 2026

Cracking the Code: How to Use Sub-Publisher IDs for Smarter Campaign Tracking

By monitoring sub-publisher IDs, you can quickly spot patterns of low-quality or bot traffic coming from specific sources and black-list them immediately. How to Implement the Macro 930_3bdcc5f9_139445_{yourSubPublisherId}

To get the most out of strings like 930_3bdcc5f9_139445_{yourSubPublisherId} , ensure your tracking platform (like Voluum, Binom, or RedTrack) is configured to pass the correct data: Cracking the Code: How to Use Sub-Publisher IDs

While the first part of the string ( 930_3bdcc5f9_139445 ) usually identifies the offer, the creative, or the primary affiliate account, the {yourSubPublisherId} section is a . When a live user clicks your link, your tracking software replaces that bracketed text with a real value—such as a specific website ID, an influencer's name, or a mobile app placement. Why Granular Tracking Matters Using the {yourSubPublisherId} macro allows you to: ensure your tracking platform (like Voluum

But what does this string actually do, and why should you care about the {yourSubPublisherId} placeholder? What is a Sub-Publisher ID?

Once you identify high-performing sub-publishers, you can increase your bids for that specific traffic to scale your ROI.

Analyze your "Drill-down" reports daily to prune underperforming IDs.