: Detailed chapters on ANOVA, regression analysis, factor analysis, and cluster analysis .
The guide provides a compact, step-by-step introduction to the entire market research process, with a heavy emphasis on quantitative analysis using IBM SPSS Statistics . It is structured around the standard research workflow: A Concise Guide to Market Research
A Concise Guide to Market Research | springerprofessional.de : Detailed chapters on ANOVA, regression analysis, factor