Adekunle Gold - It Is What It Is (official Video) Direct

The song was released following his critically acclaimed album Afro Pop Vol. 1 , serving as a bridge to his next era. Since its release, the video has garnered over 14 million views on YouTube, solidifying its place as one of his most recognizable modern tracks. Adekunle Gold - It Is What It Is (Official Video)

The official video, directed by MOM , complements the song’s themes with a minimalist yet high-fashion aesthetic. Adekunle Gold - It Is What It Is (Official Video)

: He clarifies that while money doesn't solve everything, it provides a level of freedom and peace that he values, famously singing, "Na when I get money I realize, oh". The Music Video: Visual Storytelling The song was released following his critically acclaimed

Nigerian Afrobeats star Adekunle Gold (also known as AG Baby) released the official music video for "It Is What It Is" on April 30, 2021 , marking a significant evolution in his sound and artistic identity. Adekunle Gold - It Is What It Is

At its core, "It Is What It Is" is an anthem for peace of mind and boundary-setting . The lyrics address the pressures of public life, fake friendships, and the importance of financial independence without the need for approval from others.