Adidas -
: The company plans to buy back up to €1 billion in shares during 2026.
: Grew nearly 70% to €1,377 million from continuing operations.
: Surged 54% to €2,056 million , representing an 8.3% operating margin. adidas
: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)
The adidas Annual Report 2025 highlights a year of record revenues and strong recovery, with net sales reaching , a 13% currency-neutral growth for the brand . Under CEO Bjørn Gulden, the company has transitioned past the Yeezy era, reporting double-digit growth across all markets and channels in the 2025 financial year. Financial Performance (FY 2025) Net Sales : Increased 5% in Euro terms to €24,811 million . : The company plans to buy back up
: The brand recently secured a massive win over Nike when Sabastian Sawe set a marathon world record of 1:59.30 wearing the Adizero Adios Pro Evo 3 , the lightest shoe in the Adizero range. Category Performance :
: Improved to 51.6% , driven by lower freight costs and a focus on full-price sales. : Increased 15%, supported by momentum in Football
: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion.