Auto-marketing -

Marketing automation allows small teams to scale by handling manual workflows.

: Reach buyers across Connected TV (CTV), social media, and local search before they visit a showroom.

This strategy focuses on long-term relationships since customers only purchase vehicles every few years.

: Focus on post-sale revenue touchpoints, such as service visits, parts sales, and maintenance alerts driven by connected vehicle data. Part 2: Marketing Automation (Process-Specific)

A guide to streamlining local automotive marketing - The Trade Desk

generally refers to Automotive Marketing —the specialized strategies used by dealerships and manufacturers to sell vehicles. However, it also frequently describes Marketing Automation , the use of software to automate repetitive tasks like emails and lead nurturing. Part 1: Automotive Marketing (Industry-Specific)