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: The late 70s introduced vehicles specifically designed for the local market, such as the Ford Fiera , Toyota Tamaraw , and Mazda Harabas , which were celebrated as "distinctly Pinoy". The Modern Era (1990s–Present)

The history of the Philippine automotive industry is a journey from animal-drawn carriages to a thriving modern market. The story begins in the early 1900s and has evolved through various eras of innovation and cultural adaptation.

: The industry has expanded significantly, now hosting over 70 official brands , including a growing presence of Chinese, European, and Indian manufacturers. AUTO SEARCH PHILIPPINES

Customer Stories: Why do Philippine car-buyers shop on AutoDeal?

: In the 1950s, local manufacturers began producing smaller, stainless-steel "owner-type" jeeps for personal use. : The late 70s introduced vehicles specifically designed

: The 1920s and 30s saw an "auto boom" with international models appearing on Manila boulevards. By 1931, the Automobile Association Philippines (AAP) was founded to support the growing community of motorists. Post-War and the Rise of "Pinoy" Vehicles (1950s–1980s)

: Following WWII, Filipinos refurbished military surplus Jeeps (Willys and Ford), creating the iconic Jeepney . : The industry has expanded significantly, now hosting

: Today, the market is led by major players like Toyota Motor Philippines, which holds nearly 40% of the market share.