is a marketing book by Ben Settle that explores "troll marketing" as a strategy to build authority, polarize audiences, and drive sales. Unlike standard online trolling, Settle's method is a calculated business tactic designed to eliminate indifference and create a dedicated following. Core Philosophy of Copy Troll
: Settle warns against blindly copying (swiping) his specific "trolling" phrases. The copy must be an extension of your own personality and business philosophy to work effectively. Ben Settle Copy Troll pdf
: Settle discusses building a "cult-like" following (which he previously did with his "elBenbo’s Lair" Facebook group) by using social media to make people "frothing-at-the-mouth" to buy. Availability and Format is a marketing book by Ben Settle that
19 jagged bits of advice for raw & wriggling marketing newbies The copy must be an extension of your
: The worst thing for a brand is for the audience to be indifferent. Trolling ensures people have a strong opinion of your brand.