: They maintain an active community on Instagram and Facebook, sharing "pupdates" and care tutorials. Professional Opportunities

The brand emphasizes a positive, stress-free approach to pet ownership:

: They promote using specific tools like leave-in conditioners and coated slicker brushes to ensure grooming is a pleasant bonding experience rather than a chore.

As of February 2026, has been expanding its operations and recruiting for roles such as Personal Assistants and Administrative staff, indicating growth in their business and administrative reach. Community & Lifestyle

: Their philosophy focuses on "training moments" during daily routines, such as brushing or dental inspections, often using high-quality training treats as positive reinforcement.

The "Co" in their name often refers to the community of pet owners they foster. They frequently collaborate or recommend products from other pet wellness brands—such as Dog by Dr Lisa or Tweezerman Pet—to provide a holistic care guide for new puppy owners.