Skip to content This occurs when the ethical aspects of a decision disappear from view, often because they are masked by "business" goals, "legal" requirements, or "efficiency" metrics.
The authors suggest that to improve ethical outcomes, we shouldn't just "try harder." Instead, we need to: Blind Spots: Why We Fail to Do What's Right and...
Before a decision, our "should" self (rational and ethical) is in charge. However, at the moment of the decision, the "want" self (impulsive and self-interested) takes over. Afterwards, we use "ethical fading" to justify our actions and maintain our positive self-image. This occurs when the ethical aspects of a
Just as we have limits on our cognitive abilities (bounded rationality), we have psychological limits that prevent us from seeing the ethical dimensions of our choices. we shouldn't just "try harder." Instead
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