Sarah, a first-time mother, initially felt overwhelmed by the "twilight zone" of baby marketing, where every targeted ad made it seem like the more she bought, the better parent she would be. Determined to be prepared, she decided to buy in bulk to save money and ensure she never ran out of essentials.

Wholesale tubes that cost up to 30% less than retail prices.

Cases upon cases, knowing she’d use them for everything from diaper changes to cleaning up spills in the car.