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Emerging tools use body scanning or augmented reality to predict how a garment will drape. Convenience and Customization

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Online shopping removes the pressure of the communal fitting room, allowing consumers to try on pieces in the comfort and lighting of their own homes. Furthermore, the "mix-and-match" culture of online retail allows shoppers to pair different sizes or styles for tops and bottoms—an essential feature for the many people who don't fit into a standard set. The Sustainability Factor Emerging tools use body scanning or augmented reality

Historically, the biggest barrier to buying swimwear online was the uncertainty of fit. However, technology has largely bridged this gap. Modern e-commerce sites now utilize: buy beachwear online