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Maya had exactly $100 saved for prom, which, in the world of $800 designer gowns, felt like trying to buy a Ferrari with pocket change. Her friends were all booking appointments at high-end boutiques, but Maya spent her Friday nights scrolling through pages of "cheap prom dresses online," her eyes crossing from too many sequins and satin swatches.

She started her hunt at PromGirl , looking for something that wouldn't fall apart on the dance floor. She almost clicked "buy" on a $25 emerald gown from a site she’d never heard of, but she paused. She remembered a Better Business Bureau warning about overseas "scam sites" that steal designer photos but ship dresses made of "stiff, itchy lace" that look nothing like the picture. buy cheap prom dresses online