: If relevant, ask the writer to include local names and places to ground the piece for your specific readers.
When you want to (a recurring editorial piece), you are essentially hiring a professional writer or "columnist" to provide regular, insightful content for your publication. Unlike a standard news story, a column focuses on personal perspective, specialized knowledge, or specific opinions. Key Steps to Buying a Column
: Clarify if you are buying "first serial rights" (the right to be the first to publish) or full ownership of the text. Tips for Briefing Your Columnist buy columns
: Determine if you need a personal column (narrative and story-based) or a specialized one (focused on industry expertise).
a practical guide to writing a column that people will love to read : If relevant, ask the writer to include
Are you looking to hire a specific type of columnist, or do you need help for a digital layout instead?
If you are looking to purchase or commission a column for your site or publication, follow these best practices: Key Steps to Buying a Column : Clarify
: Look for writers who can "show, don't tell" by using concrete details, dialogue, and body language to make their points.