Beyond fashion and electronics, BNPL is expanding rapidly into healthcare and wellness , which is projected to see a 19.4% annual growth rate through 2031.
Remains the dominant force, recently expanding its reach via Amazon Australia and deep integration with digital wallets like Google Pay. buy now pay later australia
While pioneers like Afterpay still lead with roughly , traditional banks are rapidly closing the gap by embedding BNPL into existing card products. Beyond fashion and electronics, BNPL is expanding rapidly