Buy One Car Get One | Free 2017

: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously.

True "buy one get one free" deals on vehicles are rarely a simple giveaway of two equal assets. Historically, these promotions followed a specific pattern: buy one car get one free 2017

: The second vehicle was typically a base-model sub-compact with minimal features, like a Mitsubishi Mirage or a Kia Rio . : It allowed dealers to move two pieces

: Giving away small, fuel-efficient cars helped manufacturers offset the environmental impact of their high-emission SUVs in official sales figures. While these offers appeared revolutionary, they were often

In 2017, the automotive market was characterized by an abundance of inventory, particularly sedans, as consumer preferences shifted toward SUVs and trucks. To combat this and meet aggressive annual sales goals, dealerships utilized "Buy One, Get One Free" (BOGO) promotions as a high-impact marketing tactic. While these offers appeared revolutionary, they were often complex financial maneuvers designed to clear slow-moving stock while maximizing dealer profit. The Mechanics of the "Free" Car

By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes:

: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check