Buy One Night Get One Free Hotel Deals -
: If the two nights have different rates, the hotel will almost always designate the cheaper night as the "free" one.
From a psychological perspective, the word "free" is a more powerful motivator than "50% off," even when the net cost is identical. Retail studies show that consumers tend to value the first unit of a service significantly more than the second; by offering the second for free, hotels encourage guests to extend a stay they might have otherwise limited to a single night.
: The "free" portion typically only applies to the room rate itself. Guests are often still responsible for taxes, service charges, tourism fees, and breakfast costs for both nights. buy one night get one free hotel deals
How does the Hotels 'Buy One Night, Get One Free' offer work?
The true value of a BOGO deal is often hidden in its restrictions. Savvy travelers should be aware of common "gotchas" found in the terms and conditions: : If the two nights have different rates,
The Psychology and Strategy of "Buy One, Get One Free" Hotel Deals
For the hotel, BOGO deals are a "yield management" strategy. They are often deployed during "shoulder seasons" (the periods between peak and off-peak travel) or midweek to fill rooms that would otherwise remain empty. By enticing a guest to stay a second night, the hotel also increases the likelihood of secondary spending on-site, such as at the restaurant, bar, or spa. Navigating the Fine Print : The "free" portion typically only applies to
: These offers are frequently "subject to availability," meaning a hotel may only allocate a small number of rooms for a BOGO promotion on any given date. The Strategy Behind the "Free" Night