: Major email service providers (ESPs) may suspend your account if they detect you are using a purchased list, as it violates their terms of service.

: Offer a "lead magnet" like a free guide, discount, or exclusive content in exchange for an email address.

: Purchased lists often have extremely low engagement rates compared to organic lists where subscribers have explicitly opted in.

Proponents of buying lists often cite the following potential benefits:

5 Reasons why you shouldn't buy an email list for marketing - Emma

: Focus 80% of your content on providing value and only 20% on direct promotion.