The brand's history is defined by its pursuit of precision. Originally founded as , the company became TAG Heuer in 1985 after an acquisition by the Techniques d'Avant Garde (TAG) group.
: Notable innovations include the (1916), the first mechanical stopwatch accurate to 1/100th of a second, and the Calibre 11 buy tag heuer watches
(1969), one of the world's first automatic chronograph movements. The brand's history is defined by its pursuit of precision