1. Understanding Your Options: Linear vs. Connected TV (CTV)
While costs vary wildly based on the network and time of day, online buying has lowered the barrier to entry: Often range from $20 to $50 CPM.
Allows advertisers to reach millions of households using Roku's first-party data for precise targeting. buy tv ads online
This includes ads shown on streaming services (Hulu, Peacock, Roku, YouTube TV) via smart TVs or devices like Apple TV. These are highly popular for online buying because they offer precise digital targeting (e.g., age, interests, location).
You will need a high-quality video file (usually 15 or 30 seconds). Most platforms have strict technical requirements for resolution and audio levels. Allows advertisers to reach millions of households using
Traditional broadcast and cable television. While historically bought via manual negotiations, many "self-service" online platforms now allow you to bid on local or national cable spots directly. 2. Top Platforms to Buy TV Ads Online
Several platforms allow businesses to upload a commercial and select their audience without a middleman: You will need a high-quality video file (usually
The workflow for buying TV ads online is generally consistent across platforms: