Travel redemptions often yield 1.25 to 2.0 cents per point , making gift cards a less efficient use of points for frequent travelers.
The value you get for your rewards varies significantly based on how you redeem them: buying gift cards with credit card rewards
Most issuers provide a "1 cent per point" value (e.g., 2,500 points for a $25 gift card). Travel redemptions often yield 1