Buying Movies On Itunes -

The "story" of buying movies on iTunes is a mix of digital convenience, a transition toward high-quality streaming, and a cautionary tale about digital ownership. While the experience is generally seamless for millions, it contains several "twists" regarding how much you actually "own" your collection.

Interview with Jason Jun, Product Designer at Envato - SPACES buying movies on itunes

The main tension in the story arises when users realize they don't "own" the movie in the traditional sense; they own a while it remains available. The "story" of buying movies on iTunes is