Buying Radio Airtime Costs -

The cost to reach 1,000 listeners. Average radio CPM is $10–$15.

If you hire a firm to negotiate, they usually take 15%. buying radio airtime costs

The cost to reach 1% of a specific demographic in that area. The cost to reach 1,000 listeners

"Drive Time" (6–10 AM and 3–7 PM) is the most expensive. The cost to reach 1% of a specific demographic in that area

Buying radio airtime is a mix of art and math. Prices fluctuate based on who is listening, when they are listening, and where they are located. Core Cost Factors

Many stations bundle airtime with banner ads on their website or app.

A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates: