Cheap Hotels ✪
Focuses on core needs (clean rooms, bed, and sometimes breakfast) while omitting luxuries like spas or pools.
Especially in emerging markets, guests prioritize safe and sanitary environments.
Academic research on "cheap" or budget hotels highlights that their success stems from a "no-frills" service formula designed to offer value-conscious travelers high-quality essentials at lower prices. cheap hotels
The perceived balance between the price paid and the service received.
Lower room rates compared to full-service hotels. Focuses on core needs (clean rooms, bed, and
According to a study on Malaysian budget hotels , this segment is typically defined by five key similarities:
Research published in Bisma (2021) and Cogent Business & Management (2025) identifies the primary drivers of satisfaction for budget hotel guests: Focuses on core needs (clean rooms
Often utilizes standardized layouts and inexpensive construction techniques.