Despite making up a significant portion of the population, women over 40 face a "steep drop-off" in on-screen visibility compared to their male counterparts:
Research from the Geena Davis Institute on Gender in Media highlights that when mature women are cast, they often fall into limited, stereotypical narratives: cheyanne rivers milf
: Women aged 60 and older account for just 2% of major female characters , compared to 8% for men in the same age bracket. Despite making up a significant portion of the