: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history.
These deals are carefully engineered to boost profitability despite the "giveaway":
Chipotle uses specific entry barriers (like wearing a jersey or having a tattoo) to create "flash" moments of high demand.
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