The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas
: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior: Copy, Copy, Copy: How to Do Smarter Marketing b...
: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original. The book is available in multiple formats for
: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs. which fails to innovate
: Identifies the nature of the decision-making process in each quadrant.
