: Evaluates external environments (industry trends) and internal situations (resources and capabilities).
: Explores generic competitive strategies, international expansion, and corporate-level strategy.
: Charting the long-term directional path and the company's "why". Crafting and Executing Strategy
Crafting & Executing Strategy: The Quest for Competitive Advantage
: Developing a "game plan" to build customer loyalty and win against rivals. Crafting and Executing Strategy
The is available through several retailers and platforms:
: The operations-oriented phase of converting the strategic plan into action and results. Crafting and Executing Strategy
The framework breaks the managerial task of strategy into five integrated stages: