Cut | Off

: Hook the reader immediately with a surprising statistic, anecdote, or bold statement. Use a rhetorical question to encourage engagement.

: Use connectors like "furthermore," "however," or "consequently" to glue your ideas together. Cut Off

: Tailor your tone and complexity to the specific group you are writing for. : Hook the reader immediately with a surprising

Developing a great article often requires "cutting off" excess to improve clarity and meet length requirements. Cut Off

Before writing, establish a firm foundation to keep the article focused.