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: "Sightholders" (authorized buyers) were offered "boxes" of diamonds at a fixed price with no room for negotiation . If a buyer refused a box or tried to resell rough stones elsewhere, they were blacklisted from future sales. 2. Marketing: "A Diamond is Forever"
: During economic downturns, like the Great Depression, the cartel would withhold supply and stockpile diamonds to keep prices from falling. Diamond Cartel
Since diamonds have little practical "use-value" for consumers, De Beers had to create a psychological one. Why The Diamond Cartel Is So Long Lasting Economics Essay : "Sightholders" (authorized buyers) were offered "boxes" of