: Buyers negotiate with publishers or use automated bidding to secure premium placements at competitive rates, often leveraging their existing relationships to get better terms.
: Direct buying options through Facebook Business , LinkedIn Advertising , and TikTok allow for highly granular demographic and behavioral targeting. Core Services Provided digital media buying companies
: Increasing use of AI to analyze massive consumer datasets quickly, leading to more efficient automated placements. : Buyers negotiate with publishers or use automated
While many agencies provide managed services, they typically utilize these major platforms to execute campaigns: digital media buying companies