2. The Business Strategy: When to Discount (and When Not To)
Shoppers can often find savings by looking beyond the sticker price.
While discounts can drive immediate revenue, they can also erode profit margins if not used strategically.
: Rewarding repeat customers with exclusive "members-only" pricing to deepen brand commitment.
: Offering a lower price when multiple related items or services are purchased together.
: Frequent discounting can train customers to never pay full price, potentially devaluing your brand.
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