PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
To succeed in , you must balance your roles as a political leader on your command ship, a grand strategist on the turn-based world map, and a powerful dragon on the battlefield. 1. Life Aboard the Raven (RPG Phase) Between battles, you reside on your flagship, the Raven .
Choosing a queen is a major part of the campaign, and each princess offers a unique story arc and specific benefits. Divinity: Dragon Commander Imperial Edition Fre...
You will face political dilemmas from five different races (Elves, Dwarves, Imps, Undead, Lizards). Your choices affect your standing with these factions and can grant you passive bonuses or penalties. To succeed in , you must balance your
This phase functions like a board game where you manage your empire's expansion. Dragon Commander - The complete guide (community) Choosing a queen is a major part of
Use the imp technician Grumio to research new units and upgrades, and the wizard Maxos to unlock powerful dragon abilities. 2. The Strategy Map (Turn-Based Phase)
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
