Dealerships were struggling with a massive surplus of unsold vehicles as consumer spending plummeted.
Buyers often couldn't combine the BOGO offer with other incentives. Because the first car was sold at full MSRP, the "free" car was essentially a consolidated discount on both vehicles. Restaurant Ad Campaigns that Worked During a Recession dodge buy one get one free
It was a more aggressive alternative to standard "zero percent financing" or traditional cash-back rebates being offered by other manufacturers like Hyundai. ⚠️ Important Context Dealerships were struggling with a massive surplus of