: The combined technology from DDS and MediaBank evolved into the Mediaocean platform, which remains a market leader for media and creative workflow tools. Current Insights
In 2011, merged with its primary competitor, MediaBank , to form Mediaocean . This merger created the largest independent advertising technology company in the world at the time. Key Software and Legacy donovan media buying software
Four Questions for Michael Donovan : An interview where the founder discusses the beginnings of DDS and its ability to embrace industry changes. : The combined technology from DDS and MediaBank