For decades, the phrase "America Runs on Dunkin’" has been synonymous with the sight of a pink-and-orange box and the smell of fresh roast. But lately, Dunkin’ has been focused on a different sense: .
: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations" Dunkins (Audio)
The Sound of Sunrise: How Dunkin’ is Winning the “Audio Era” For decades, the phrase "America Runs on Dunkin’"
: The company’s social strategy focuses on an upbeat, energetic tone that mirrors the "pick-me-up" nature of their products. In a unique partnership with the sleep-tech company
: The rhythmic tumbling of coffee beans and the hiss of an espresso machine.
In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features: