Historically, businesses preferred owning their assets. However, the last two decades have seen a significant shift toward the "sharing economy," with equipment rental penetration on job sites now exceeding 50%.
The industry is increasingly adopting AI-driven rental software to manage complex inventories and predict demand. EQUIPMENT RENTALS
Renters avoid the "hidden" costs of ownership, including specialized mechanics, storage, insurance, and complex software for asset management. Historically, businesses preferred owning their assets