His struggle between his massive ego and his genuine professional ethics.
The episode—and the season—ends on a bittersweet cliffhanger. Frasier, now unemployed, sits in his apartment with Martin, Niles, and Daphne. While he tries to maintain that he did the "right thing," the reality of his uncertain future begins to set in as the screen fades to black. Key Character Moments
Provides a sounding board for Frasier's moral dilemma while dealing with his own ongoing separation from Maris.
The story begins when the radio station is purchased by a large conglomerate, 80-Corp. The new management implements a strict, generic marketing campaign that forces the on-air talent to read mindless "fun facts" and catchy slogans. While Roz and the other staffers begrudgingly comply to save their jobs, Frasier find the new "Best of the Northwest" branding beneath his dignity as a mental health professional.