: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site .
Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy Half Magic
: Features photography stills from the show and Davy's own handwritten script notes. Brand Philosophy & Background : Launched on April 29, 2026 , at
: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors. : Launched on April 29
: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3.