The Disney franchise has transformed from a 1993 box office disappointment into a cultural phenomenon and a multi-film series. Originally released in July 1993, the film initially lost Disney approximately $16.5 million during its theatrical run [12]. However, it found new life through annual television broadcasts and home video sales, eventually selling over $1 million in DVDs every October [12]. Franchise Overview
: Disney has officially confirmed that a third installment is in development [8]. Bette Midler recently shared that she has seen a script and described it as "brilliant" and "incredibly clever" [18, 21]. Production & Cultural Impact Hocus Pocus
: While set in Salem, Massachusetts, the majority of the original film was shot in Los Angeles , using the same soundstage as Mary Poppins [9]. The Disney franchise has transformed from a 1993