Harley-Davidson mandates stringent minimum financial benchmarks to ensure operational stability: Minimum of $2,000,000 total.
Buying a Harley-Davidson dealership is a high-stakes investment requiring significant personal capital, a pristine professional background, and strict adherence to the corporate approval process. Financial Requirements
At least $1,000,000 in liquid or unencumbered assets, specifically excluding real estate equity.
Unlike standard franchise purchases, HDMC maintains ultimate control over who joins their network. Buying the "assets" of a dealership from a seller does not guarantee the right to operate the brand. Become a Harley-Davidson Dealer
Harley-Davidson mandates stringent minimum financial benchmarks to ensure operational stability: Minimum of $2,000,000 total.
Buying a Harley-Davidson dealership is a high-stakes investment requiring significant personal capital, a pristine professional background, and strict adherence to the corporate approval process. Financial Requirements
At least $1,000,000 in liquid or unencumbered assets, specifically excluding real estate equity.
Unlike standard franchise purchases, HDMC maintains ultimate control over who joins their network. Buying the "assets" of a dealership from a seller does not guarantee the right to operate the brand. Become a Harley-Davidson Dealer