How To Buy A Soulcycle | Franchise

: By owning every studio, SoulCycle ensures that the "sanctuary" experience—including candlelit rooms and legendary instructors—remains identical across all 60+ locations.

If your goal is to own a boutique cycling studio, several high-profile competitors do offer franchise models: how to buy a soulcycle franchise

: If you own a premium retail space, you can pitch it to their corporate real estate team at their New York Headquarters . : By owning every studio, SoulCycle ensures that

While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group . : By owning every studio