: Studios are "leaving money on the table"; 93% of audiences are likely to watch content with leads over 50, and diverse casts consistently drive higher box office returns. Dominant Narratives & Stereotypes
: In 2025, only 39% of top films featured female leads, a 16-point drop from the previous year. Insatiable MILFs-14012022_720p.mp4
: Only 4 films in the 2025 top 100 featured a female lead aged 45+, compared to 30 films for men in that same age bracket. : Studios are "leaving money on the table";
: A landmark 2025 study found that only 6% of films with a woman over 40 even mentioned menopause, and when they did, it was usually a punchline. and when they did
Research - Center for the Study of Women in Television & Film