Roku Stock Worth Buying — Is

: While platform revenue is strong, device revenue is projected to remain flat or decline slightly as the company uses hardware as a loss leader.

: The Roku Channel reached a 6.3% share of U.S. TV streaming in late 2025, cementing its spot as the #2 free streaming app by usage. The launch of its own ads manager and AI-driven content discovery is expected to further boost ad monetization. The Bear Case: High Expectations & Stiff Competition is roku stock worth buying

ROKU Jumps 22.5% in a Year: 3 Key Reasons to Buy the Stock Now : While platform revenue is strong, device revenue