: This segment saw double-digit growth, with exhibitors from the Medical Tourism sector showcasing specialized services ranging from thermal spas to advanced surgical recovery.
Key findings from the ITB Berlin Convention 2018 provided a roadmap for the subsequent years: ITB 2018
The year 2018 marked a pivotal moment for , the world's leading travel trade show. As the industry grappled with rapid digitalization and the rise of overtourism, the 52nd edition of the event served as a critical platform for defining the future of global travel. The Core Themes of ITB Berlin 2018 : This segment saw double-digit growth, with exhibitors
: The 2018 edition saw a significant expansion of the "Loop" luxury segment, highlighting a shift toward personalized, "hidden gem" experiences for high-end travelers. : This segment saw double-digit growth
