Westerman and his colleagues categorize organizations into four levels based on their proficiency in these two capabilities:
Leaders must define a clear, transformative ambition that goes beyond incremental improvements.
Digital Transformation and Innovation: The Influence of ... - MDPI Leading Digital: Turning Technology into Busine...
This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments:
Leading Digital: Turning Technology into Business Transformation The authors identify three primary areas for these
In the modern economic landscape, "going digital" is no longer a luxury reserved for Silicon Valley startups; it is a survival mandate for the 90% of the economy operating in traditional industries. In their seminal work, Leading Digital , George Westerman, Didier Bonnet, and Andrew McAfee argue that true digital transformation is not about purchasing the latest gadgets, but about fundamentally reimagining how a business operates and delivers value. To achieve this, companies must strive for , a state reached by balancing two critical dimensions: Digital Capability and Leadership Capability . The Two Pillars of Digital Mastery
Digital mastery is not achieved through technology alone; it requires a synchronized act of intentional leadership and technological implementation. The Two Pillars of Digital Mastery Digital mastery
Leveraging automation, data analytics, and real-time integration to break down silos, reduce costs, and increase organizational agility.
