The book's central philosophy is "treating different customers differently" to maximize lifetime value and competitive advantage.
: Moving beyond basic trust to proactively acting in the customer's best interest, which is essential in an era of increased data transparency .
: Engaging in cost-efficient, meaningful dialogue to learn more about customer expectations.
The text you are referring to is likely the seminal book by Don Peppers and Martha Rogers. Now in its fourth edition (released April 2022), it is a cornerstone resource for building customer-centric business models .
And Relationships:... — Managing Customer Experience
The book's central philosophy is "treating different customers differently" to maximize lifetime value and competitive advantage.
: Moving beyond basic trust to proactively acting in the customer's best interest, which is essential in an era of increased data transparency . Managing Customer Experience and Relationships:...
: Engaging in cost-efficient, meaningful dialogue to learn more about customer expectations. Managing Customer Experience and Relationships:...
The text you are referring to is likely the seminal book by Don Peppers and Martha Rogers. Now in its fourth edition (released April 2022), it is a cornerstone resource for building customer-centric business models . Managing Customer Experience and Relationships:...