: Every point is illustrated with real-world examples and made actionable through templates and exercises designed to translate theory into practice.
: The text covers essential components such as: Marketing Plans: How to Prepare Them, How to Us...
Used copies of various editions are frequently available starting around at retailers like World of Books or $6.51 at Better World Books . New digital versions can be found at VitalSource or Barnes & Noble . : Every point is illustrated with real-world examples